Connecting Chinese ambition with Western execution
SinoBridge Consulting
We help Chinese companies unlock Western operational strategies, leadership practices, and data-led decision making to scale with clarity and confidence.
What We Do
Services
UK–EU Collaboration Facilitation:
Support for building partnerships with UK and EU-based firms — from supplier due diligence and negotiation to aligning operational goals.International Expansion Support:
Expert guidance for Chinese companies looking to enter or scale within the UK market, navigating regulatory, operational, and cultural nuances.Strategic Advisory:
Guidance on business growth, market positioning, and leadership alignment — helping companies scale with clarity and purpose.Organisational Health Checks:
Top-down analysis of operational performance, culture, and structure to identify areas for improvement and long-term resilience.Reporting & Performance Analysis:
Transform complex operational and commercial data into meaningful insight using advanced tools like SPSS, Power BI, and custom frameworks.Interim Leadership:
Hands-on leadership during key periods of transition, transformation, or strategic reset — keeping momentum without compromise.
Founder and CEO
About Us
Charlie Robertson-Wu is a UK-based strategic consultant with operational leadership experience across telecoms, infrastructure, and fintech. His cross-border expertise includes advisory roles in both China and the UK. He has provided consultancy for F-Council (China Finance Executive Council) in Shanghai, where he supported an organisational restructure initiative.Charlie has also delivered strategic consulting on the UK’s national smart meter rollout and advised telecoms providers including Airband, supporting operational scaling and performance improvement.Charlie’s previous roles include CEO of Digivue, Operations Director at Trooli, Head of Operations at Giganet, and Non-Executive Director of Swan Community Bank.Charlie holds an MBA from Henley Business School and is a doctoral candidate at Cranfield School of Management.
Let's Talk
Contact Us
WeChat: TheTeamCharlie25
[email protected]
+447949 412596.
Whatsapp: +447949 412596
www.linkedin.com/in/theteamcharlie
